Principal Product Designer
Powerful for experts.Possible for everyone.
8+ years designing complex workflows for enterprise platforms. The last three have been about AI — figuring out how to orchestrate it around what people are actually trying to do, rather than making people adapt to it. I prototype in code.
How I work
I'm ever-curious
Why do people behave the way they do? Why are systems built the way they are? I treat every project as something to learn from — and every case study on this site opens with the question I couldn't let go of, because that's genuinely where it started.
I'm drawn to complex, ambitious projects
I love distilling processes that seem daunting until they're simple — simple enough that power users can fly, and everyone else can finally succeed too. That's the work I've always gravitated toward.
I adapt what's emerging, deliberately
I don't claim to invent patterns from nothing. I watch what's being shaped in the world — in AI, in tooling, in craft — and adapt it with intention to the specific problem in front of me. Synthesis over novelty, every time.
I build to think
A static mock describes an idea; working code argues for it. This site is the proof — designed and built by hand, doodles and all. Prototyping in code is how I move faster than a spec ever could.
Selected Work
Experience
I'm a Principal Product Designer at Oracle. Since early 2026, I've been designing the AI Data Platform Workbench — a platform built for data engineers, data scientists, and AI developers working at the infrastructure layer of enterprise AI. Before that, I spent 5+ years on Oracle Analytics Cloud, making complex BI tools feel intuitive for analysts and business leaders.
The thread through the last few years is AI — not bolting features onto existing surfaces, but rethinking how the interaction model itself should change when the system can reason, route, and act.
Principal UX Designer
Oracle — AI Data Platform Workbench
Data engineers, data scientists, AI developers
Principal UX Designer
Oracle Analytics Cloud
AI orchestration, design strategy
Senior UX Designer
Oracle Analytics Cloud
BI platform, design systems
UX Designer
Oracle Central Design
Internal product studio
UX Designer
Aleate
Startups & enterprise software
One more thing
If the way I work resonates, I'd love to hear from you.
Tell me what you're building, ask about a project — or just say hola.
Expertise